First-Run Placements Plan
News from a client of mine about how they successfully launched a new item during the past twelve months of torture.
Their new product was a piece of IT wizardry, typically bought through leasing, worth around €30k. In their own words, they decided to separate their sales potential into:
“first-run placements to get the technology out there”, and
“secondary placements against the competition”.
The pair of promotions that worked in gaining these first-run placements were simply:
- a trade-in programme for early adopters only, and
- a “1st Year Free” promotion