Getting Back of a Beermat Facts Straight

This campaign had its launch moment on feeds this week. Even featuring frontpage as tabloid splash. There's so much wrong with what's ruining the gift to the world that is the English pub. You know when a govt policy unites those all 'round the horseshoe against it that things have got out of hand.

The injustice of the newly imposed ballooning costs burden aside, our focus is on presentation of the message. For it is a Sales message. One intent on rallying that huge rump of pub goers to try and reverse the legislatively enforced decline.

The campaign mantra revolves around pubs that now ban elected national politicians of the governing party from their hostelries.

I'm not sold on that. Yet the poster above has at its core six "facts". A design that has legs. FACT.

The opening trio are based in data. The first perhaps open to conjecture, the following pair though, incontrovertible.

It's a solid start.

Then we move to the more intangible.

The fourth ends with a proper fact. Pubs are indeed about to be #TaxedOut. I think this could've been tightened. 'Despite being told out pleas were being heard...'

Then the fifth drums home that appalling lip-service.

Finishing with the 'action'. Of banning the legislators.

Overall though, an eye-catching effort.

I can't help but think though, of the roughly forty thousand pubs in the country, there must be one which is the watering hole of elite copywriting talent that would've loved to finesse this.

Note too, the sign-off. As DM scribes might term it, the 'PS'.

An actual aim. A solid policy recommendation. Simple to understand and get behind.

Which of our bids lend themselves to similar treatment?