Testimonials. Genuine tales of solving problems which provide career glory for those already bought are a lifeblood of solution selling ‘proof’. I was reminded of this via radio ad tips recently, suggesting the best involve big transformation.
It made me remember many years ago time in a delightful café. The small good tale upsells too.
This simple off-menu serving of toasted sourdough with butter and honey was brought to me.
Several heads turned during its journey my way.
Enquiries followed. Extra orders flowed.
It’d created the famed eaterie phenom of ‘plate envy’.
Many solutions allow for stories or items around the edges that could hold similar draw.
What are yours and are you letting them show their appeal?