Going Giral

This week I learned about ... giant viruses.

Or a girus, as scientists labelled them upon their discovery since the turn of this century.

Sounding like the stuff of B-Movie horror, one may well soon be coming to a streamer near you.

They seem to inhabit - the ones we've seen at any rate - the murks of deep oceans. With their exact affect on marine life presently unknown.

Earning their prefix seems down to the order of magnitude they are larger than your average virus. Five-times being a typical size increase, yet with a startling hundred-times more genetic material with which to infect any host.

Virality of ideas as a concept stems from biology. Indeed, a preeminent evolutionary scientist for our age coined the very term meme.

As solution sellers, we strive for our pitch to go viral within a prospect organisation.

Such sales-meme taken up can include our problem statement, key chart or number and sunlit upland vision.

Yet in true meme-ability, there's often something seemingly small, an aside, on the fringes even that can speed 'round our buyers' phones in our favour.

We may find we have a well of the giral to go farther than the mere viral.

Could this be a central plank of how we really do promise deeper than any other alternative? A game-changing realisation of our proposal? Way broader than mere tactical to the generational shifting strategic?

Maybe it isn't just the idea scope for which we seek such girality.

It might be the number of buying personalities it reaches. In a way that makes the idea sink in. Longer and with greater recall, momentum and genuine actions generated than any mere meme. If not 100x more, then why not at least 5?