Good versus Bad Chart
I haven't sought out CNN in a long while. It's not that it's partial. It's that it so vehemently claims to be impartial.
Yes there are loonies at the horseshoe fringes all gung-ho for their cheerleading saviours of choice. Yet I suspect the (silent) majority switch off from such flagrant hypocritical gaslighting.
After all, it is the genuine battle of ideas that helps provide true substantive progress.
I happened across a 40sec clip from which the above screenshot arose.
The pundit above it seems felt outnumbered on this commentariat panel.
To emphasise his point (let's just say highlighting his perceived difference between the polarised two debating sides) he drew up a quick chart.
Taking pen to his notepad, he wrote a classic two-column frame.
Headed row; "good guy" and "bad guy". A prominent name ripped from that American crime day's headlines under each.
This is the kind of technique I see solution sellers miss out on all the time.
From my earliest cubrep days I'd have blank sheets of printer paper kept inside my daybook for this very purpose. I'd never miss a chance to jump up at the room's whiteboard or flipchart either.
Nowadays when over video much more, it's even easier to have the relevant supplies at hand.
The very notion that it was this clip that climbed up feeds around the anglosphere ought be a big hint.
It packs visual punch.
Consider how he made it.
Turning his book to 'landscape'.
Using a thick nibbed pen.
Drawing the pair of templating lines.
Taking only a few seconds to write out.
Given another go, he could refine its presentation too.
Headings in Caps.
With symbols added. Even if mere up and down arrows beside his Good and Bad labels.
Popping a chart title above, like here of 'Guys', allowing removal of said repeated word from the table header rows, whilst adding a further layer of meaning.
In whatever case, he got his chart talked about.
Make sure that when the time crops up, as it so often does, your key framing point gets similarly remembered by all 'in the room'.