Don’t worry if you’re not that tekkie and have never heard of, let alone used an RSS feeder. I’ve used all sorts of ways to keep up-to-date on sites I really like and was hoping not to use ‘don’t do evil’ (‘oh yes you do’) google options. Someone implored me to try their reader platform, so with reluctance, I logged on and watched the 49sec video by one of their engineers, ‘Chris Wetherell’.
To my surprise (and delight) wrapped up in this product explanation was a cool sales lesson. It was the way in which he explained what his service did:
‘…it’s kind of like an inbox for the web, that might not mean a lot to you, so let me explain a little…’
I was immediately taken with his approach. Three things grabbed me:
- People always prefer listening to (and trust) non-sales people. Here was an example of someone involved in making something doing the description, but you could just as easy talk about your experiences using the product yourself.
- What a terrifically simple way of explaining the service (‘inbox for the web’). Even if it doesn’t first come home, at least you’d know what ‘inbox’ & ‘web’ are. How many times do I hear reps struggle to get across succinctly and with power what they offer, too hell bent on a benefit driven whammy…..
- And then the ‘relax, not everyone gets it first time’ kind of tee-up for more description.
Neat. Nice one Chris.