UK political leaders of the two main parties have been busy stating their vision for a country under their rule in a voter-friendly format recently.
First up, incumbent Prime Minister Rishi Sunak with his '5 Pledges'.
Then a month on, the response of Opposition leader Kier Starmer who wants his job come next year's election with his '5 National Missions'.
The former approach has echoes of a previous regime's Pledge Card. Where a quarter-century ago Tony Blair's government made five promises for their first term. On which I blogged back in '07. [Summaries of today's quintets are at the footer below.]
Summaries of today's quintets are in the footer below. Where it might be prudent to note that of the ten policy aim commitments, only one has an observable number stated; all five of the Right's can be measured numerically, whilst it's harder to ascribe any data benchmark to all but two of the Left's counter. Including one evoking a potentially ludicrous competition with other comparable nations verging on the absurd.
Think of a bid you're on.
Can your list of promises 'deliver peace of mind' or introduce such 'mission-driven partnership'?
How truly measurable are they?
Do they all need to be purely quantitative?
Can you craft five?
What chance you can run them by a prospect-side fan?
Will they add weight to and firm up support for the overall stated headline aim of the project you propose?
|Ruling Right of centre Conservatives current 5:
||Left of centre Labour’s response:
& here's a screenshot from a 7th March presser, showing the PM's latest attempt to resolve one of his '5', succinctly bulleted;