UK breast cancer charities are renowned for their sterling work.
I noticed with interest their latest awareness campaign.
Apparently, an incredible 94% of women do not know the 5 ways to spot breast cancer.
So, their latest poster had plastered in big bold pink capitals;
Do you know the 5 ways to spot breast cancer?
All links lead to their TLC initiative; Touch Look Check.
Your quota may not be as noble a campaign, yet there is a helpful selling pointer to be taken from this approach.
Do you know the 5 ways to spot a dead deal?
And in the week that Monty Python announced a reunion, I do not mean one that is merely “resting”.
What are the tell-tale signs that something’s not right?
No senior management involvement? Meetings keep getting re-arranged? No technical questions forthcoming?
Such qualification is critical. I wonder whether it’s also the case that only 6% of salespeople truly know the signals to avoid ‘coming second’? There can be quite a list. Are you aware of yours?