How The New X Algorithm Exposes Dodgy Solution Selling

Final score = Σ (P(reaction_i) × weighting_i)

Recognise that?

It should be displayed to all at your next 'internal'.

It's apparently the core of the recently published Twitter calc that decides what gets promoted on feeds.

Where else to turn for explanation but the AI itself. So here's Grok;

It's a big prediction game where X (formerly Twitter) tries to guess "Will this post make the user happy and keep them engaged?" — and rewards posts that are likely to get strong, positive, high-effort reactions (especially replies and shares) while punishing posts that get ignored or reported.

There's a hierarchy of reaction. Again, Grok explains;

Not all reactions count the same: A reply is worth a lot more than a like (sometimes reported as ~20–30× more).
Repost/share is also strong.
Likes are medium/low value.
Negative things (block, mute, report) have negative weights — they subtract from the score.

The Sales geek in me couldn't help but match how to tweet is to transact with a prospect. Their expected and actual response being interpreted by us as does this algo, to elicit the desired movement.

Here on a 'touch by touch' basis. Outcomes of single, discrete prompts, tactics and exchanges.

What any proper sales endeavour does, is track these. You should know what types of conversation, question, or collateral uniquely gets us closer to making prospect turn client.

You should be constantly seeking them, confirming, refining as you go. Testing too.

To not be doing this, is to find sustained success elusive.

An example from my salesforce knowledge management days, I'd make it my business to uncover these. No matter how small and inconsequential they may appear. What seemed obvious to one salesperson may not be (and often was not) to colleagues. When this was (as typical) a regular deal progressor, the stakes just got raised. In my customer's favour.

From handling a particular objection in a certain way, to sending a specific piece of documentation, or suggesting a precise course of action. And many more besides.

When you expand this thinking onto your overall deal strategy, you ultimately create your winning Sales mindset.