Insanity Defined

Was reminded of a top bloke yesterday.  Dennis Brown, sadly no longer with us, was a larger-than-life natural born salesman, who started his career selling towels on Mancunian market stalls before setting up a highly successful chain of baby goods stores.  The flagship one I believe remains in the hands of his daughter in Wilmslow and is still going strong.

I once wandered into a shop of his on a social visit in school time, wearing a suit and he mistook me for a trade rep having never seen me smartened up before.  It was he who first mentioned to me that “turnover’s for vanity, profit’s for sanity.”

And I heard a definition of insanity I quite liked just now “insanity: doing the same thing over and over again and expecting different results“.  How true, so why do we all fall into the trap?

Subscribe to Salespodder

Don’t miss out on the latest issues. Sign up now to get access to the library of members-only issues.