J: Sales Jargon

Jargon

Descriptions, words, nicknames and initials that your average man on the street wouldn’t have a clue what they mean. It’s beast to avoid using jargon wherever possible, as the main danger is that when a prospect hears something they don’t understand, they feel uncomfortable that they’re potentially being talked down to and tend to be too embarrassed to ask for an explanation.  There is a flip-side, and that is when a prospect starts to use jargon unique to you, as it can sometimes suggest that they’re on your side.

Journey Plan

If you’re making multiple visits a day (or week) this is what bosses normally expect you to fill out as part of management monitoring.  More sophisticated evolutions will use the document as a type of crm to track activity levels and results.