Lagrange Buyers From Troy

A 'runaway' 4,000kg 2015 Space X rocket is set to crash into the Moon on 4 March 2022.

Caused by a malfunction. After its successful initial long burn and release of payload on its way. Preventing its second stage of operation. Instead sending it hurtling towards collision. Somewhere on 'the dark side'.

It was supposed to head to a 'safe' spot in space.

A place where things that reach them, tend to stay. Due to the equal gravitational pull of two objects upon its precise location.

These positions in the solar system are known as Lagrange Points.

Entertainingly, objects found occupying them are known as Trojans.

There are five around our Earth, Moon and Sun.

Positions where the pull among them is the same.

Imagine this translated into how a potential buyer views possible options.

There is a small place where they lean neither one way nor 'tother.

It could be that they see the same merit in both choices.

Or that they are blissfully unaware of them.

Perhaps we might term them, rather than a 'prospect', an ambipect?

Holding a stance where they could be in a kind of state of suspended animation.

Judgemental preference absent.

The issue for us as solution sellers, is that any opinion not minded our way can often be an opposing one. By default, if they are not with us, then they are against us.

Sadly not enough Enterprise buying decisions allow for the wonder of the Luxembourg Compromise (or Accord).

Yet we can use this ostensibly 'neutral' position to our advantage.

Take the example of where we're up against a status quo.

You might think people either want to keep it or change it.

Yet they might be open to either path. Happy, whichever transpires. No real axe to grind.

We could do with an extra 'vote' though.

To label any voice as neutral can connote a certain derogative.

Fence-sitter. Waverer. Ditherer.

Yet there could perhaps be a type of nobility in those moments where an opinion is just about to begun to be formed.

After all, as with any 'pull' or 'push', reasons can both compel or repel.

Framing someone as being "Lagrange" feels a gentler way to use such debate to our advantage.

The 'weather map' at the foot of that Nasa page is a cracking image too.

Which winds, hot or cold fronts, and any other meteorological phenomena might hold sway our way?

For sure, our competition won't be using such terms. So we'll be distinctive not only for our product, but the way we 'sell' too. Always a winner.