Mentionitis Macbeth

Here's quite the concept.

What a so-called 'relationship expert' suggests are one of six signs of cheating [sub'n piece];

'If your partner develops 'mentionitis' about a particular colleague, perhaps saying things about their personal life that suggest their conversations have become more intimate than work-talk, that could be a red flag. Especially if they're working late or going on overnight trips more frequently than usual.'

Go beyond the clear alert of when a prospect seems to over-namecheck an incumbent or competitor. Dropping their deets in randomly, yet with (not so) hidden meaning. Think also when you may do the same.

One of my earliest truths I learned as cubrep, is to never mention competition.

Like actors with the Scottish play, to utter their Macbeth is to usher in potential doom. To portray your inner inferiority.

What signal do you think it sends when you ask about who else is on the deal? Let alone start openly talking about them, even to obsess on them.

I recall the joy of knowing my not asking about anything to do with my competitor on one of my first wins drove the prospect potty.

When a customer, they couldn't help but ask how come.

I simply replied along the lines of my 'competition' being only ever their needs to my unique fit.

A core pillar that serves me well to this day.

It is the winning mindset.

Driving sustainable, repeatable success.