Note That Dyson Moans About Something Else

Billionaire vacuum disrupter James Dyson is naturally a serial-inventor about whom I've blogged on a few times down the years.

[Such as this gem of 'wrong-thinking' posted back in 2009.]

He makes headlines this month in the land of his birth (he appears rather based in Singapore nowadays) through scathing takedowns of the current UK government's aim to legislate to allow employee requested WFH.

To précis, here's a widely reported quote quintet of his gist.

Extending worker rights in this way is "economically illiterate and staggeringly self-defeating".
It would "hamper employers’ ability to organise their workforce".
"The Government’s misguided approach will generate friction between employers and employees, creating further bureaucratic drag".
"Employers, who are charged with being competitive and developing their workforce, know the huge damage (working from home) does to companies and employees alike".
"This policy will make [Britain] fall even further behind".

As with all such algo-turboed feed-topping clickbaits, I am compelled to state from the off that Remote working, in all its guises from WFH through hybridity to WFA, is absolutely NOT to be conflated with the wonders video sales calls unleash.

The former alone need not, must not, solely beget the latter.

Consider this by way of simple demonstration.

You likely do not work in a building adjacent to your prospects.

You can work in the office every day of the week. Yet for clear productivity reasons, taming the scarce resource of time, or overcoming the barrier of distant physical separation, you will still be better making certain contact with prospects using methods other than phone, face-to-face or emails. And that better way, is over video.

In fact, might I humbly suggest remixing the great man's language to illuminate how video sales calls can in reality propel you farther.

They can be collaboratively literate and staggeringly competitor-defeating.
It can hamper a competitor's ability to match your distinctiveness.
The right video approach can remove friction between buyer and seller, eliminating procrastination drag.
Sales leaders, charged with winning deals today and tomorrow, ought know the huge damage that not utilising video as a meeting means does to companies hoping to sell.
An optimal video policy will help ensure you never fall behind your targets.

I am a touch struck by the contradiction in this. One of the planet's most successful innovators and yet unable to embrace how to take advantage of a fundamental and transformative new tech of our time.

Let's hope you and your sales ambitions don't fall prey to the same trap.