Official cold call prep tips

While searching for help on the rather unappealing topic of statutory sick pay, I came across some sales tips from a general business advice website.  I was pleasantly surprised to see a fairly common-sense and clearly knowing selection of planning advice.  The part that particularly caught my eye were the stats at the bottom, only 1 in 5 calls produce & 85% of leads are from a 3rd party and ensuring you make people decide on something.

http://www.is4profit.com/busadvice/checklists/coldcall.htm

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