Michael Brown was a Tory MP during the previous Conservative rule for 18-years. He is now a columnist for the Independent and a vibrant talking head on UK rolling news. He shared a delicious piece of personal experience with Margaret Thatcher. Apparently, she had instructed him to
“Get it out in 100 words in under a minute why I should vote [for you]”
It sounds just like the demands of an elevator pitch, a full decade before they became a widespread piece of the sales lexicon.
Two decades on, you can read several opinions around the web that such a tool has possibly fallen out of fashion, yet the ability to sum up and ‘get out’ what you can offer in such terms does, I believe, remain a valid and vital skill.