POSINWIDD Reminder

Yes, there's more to POSIWID.

Especially when we ourselves must have at our selling core the system 'S' of the above guide.

"There is after all no point in claiming that the purpose of a system is to do what it constantly fails to do”.

So observed Stafford Beer.

This excellent reverse-psych angle is a timely reminder for our Sales sphere.

A couple years back I last cited 'posiwid selling'.

Now we also have the power of a mirror, the;

Purpose Of a System Is Not What It Doesn't Do.

You have a selling system, right? Yet it doesn't deliver enough tasty prospects, makes winning deals feel harder than you'd like, and serves up shaky and fewer clients?

Then it is not your selling system.

You need a different one.

This also provides a sanity check.

One that also protects against blind allegiance to a damaging dogma.

Consider its demonstrated purpose. What are the outcomes from how we go about securing a deal?

If we do not have a pattern of events that when in train are central to us earning a customer, then we do not have our system.

Whoever might say that what is touted as central to how you sell purports to win the bids you seek is plain wrong if it does not actually do so.

In short, a system not winning enough deals is not your system.

Should this also extend to not enough of the desired type of deals being won, then doubly so.

How's yours stack up to that?