Returns Metric Example
I caught a lady called Cath Hindle, from Tourism Tyne and Wear, talking up the wonderful impact of £30m worth of spend over the past decade uplifting a previously derelict area.
It now spectacularly links Newcastle and Gateshead in England’s far North East. The visual and cultural impact certainly feels terrific.
Then at the end, her interviewer mentioned this stat,
for every £1 invested, it generates further spend of £4
It’s a stunning line. Without doubt, a powerful metric.
Can you construct something similar for the impact of your wares?
For every dollar invested, what does the client get back from your services?