Selling Your Security

Offer your prospects great peace of mind?

Got a new security feature?

Can they lock away a problem and keep it in its box?

There’s all manner of metaphors for the humble padlock.

I was happily reminded about this by the latest round of Apple tv ads.

Whatever they were pitching didn’t really matter.

What their animation climax showed was enough.

The well-known ‘apple’ logo appeared, without its accompanying leaf.

Then the fruit became the padlock body.

A shackle appeared above it, in the open position.

It then swung into place, and clicked shut into the apple.

Finally morphing into the traditional pointing leaf.

Above, I rustled up quickly a version with two snapshots of my own logo.

Left, open. Right, closed and locked tight shut.

I used their design device of placing a gap between logo/padlock body and shank.

But you could save yourself time by losing that touch.

I used Powerpoint’s ‘block arc’ shape for the shackle.

Given longer, I could have improved it I’m sure.

Almost any shaped logo could lend itself to this treatment.

If your prospect appreciates anything that needs to be kept safe, then you’ve now a new way to help them remember that you can duly do so for them.

Subscribe to Salespodder

Don’t asdsad miss out on the latest issues. Sign up now to get access to the library of members-only issues.
jamie@example.com
Subscribe