Offer your prospects great peace of mind?
Got a new security feature?
Can they lock away a problem and keep it in its box?
There’s all manner of metaphors for the humble padlock.
I was happily reminded about this by the latest round of Apple tv ads.
Whatever they were pitching didn’t really matter.
What their animation climax showed was enough.
The well-known ‘apple’ logo appeared, without its accompanying leaf.
Then the fruit became the padlock body.
A shackle appeared above it, in the open position.
It then swung into place, and clicked shut into the apple.
Finally morphing into the traditional pointing leaf.
Above, I rustled up quickly a version with two snapshots of my own logo.
Left, open. Right, closed and locked tight shut.
I used their design device of placing a gap between logo/padlock body and shank.
But you could save yourself time by losing that touch.
I used Powerpoint’s ‘block arc’ shape for the shackle.
Given longer, I could have improved it I’m sure.
Almost any shaped logo could lend itself to this treatment.
If your prospect appreciates anything that needs to be kept safe, then you’ve now a new way to help them remember that you can duly do so for them.