Topic

grapevine

A collection of 653 issues

Using George's Bathroom Solution

Here's a thirty-second ad currently seen on English telly. George, from a town I lost a weekend in once called Chesterfield, provides bathrooms aimed at the elderly. Whether he knew of the AIDA steer or not, he certainly nailed the grabbing of my Attention early. Here's

Belief In Your Own Offering Means Never Mock Your Competitors

Watching competitors to GB News stumble, make accusations, and overplay their hand is very telling. As a business owner, I know competition is part of the landscape — and a healthy one at that. It drives better outcomes for both the market and customers. Real success comes from… — Paul Cox (@PaulCoxComedy)

Instant After Shots

It's the economy immediacy, stupid. Not quite a chad for our times? How are you using AI to help you sell? Did you reach the supposedly typical initial half-dozen chats with a bot then leave it be? Do you stay with the served up snippets when general searching?

Swift Metric Attention

Here's a metric. As used by campaigner for what when I was school was heralded the world's fastest bird, the swift. I came across doughty Hannah Bourne-Taylor as she secured a particular victory for her favoured feathered friends [see foot]. For it seems they've

I'm a local energy advisor in your area, hope you're doing well today...

Ew. Still have a landline? Even know what one is? One I came to answer rang the other lunchtime heralded an opening of this blog's title. A bright and breezy chap. Not sounding in first flushes of youth either. Rattled off the above in unaccented, clear, smooth English

Motoring Campaign Metrics

Trailblazing petrolhead (& earliest of e-heads too) writer and broadcaster, Quentin Wilson, left us with quite the legacy. Of the many obits lauding his work, this message above prominently features. One even said that his tireless campaigning saved British car users an astonishing combined £120bn in tax. That's

Budget Leadership of Sales

Here's a screenshot of a 'work' conversation that just went viral. How do you feel for Jake? And what do you think to his boss? As the lad bringing it to the attention of the world rightly notes, this is indeed an indicator of truly '

Think of a Number (that Hits)

"A firm selling boilers asked me to help so we wrote the commercials and their business increased 1,000 per cent in 12 months — they went from selling 500 boilers a year to 5,000." Reminiscence of 87yo English telly legend, Johnny Ball. As revealed to London'

What Does Scott Galloway Get Right?

Precious little. I hear anyone familiar mutter. You want to like this guy. Successfully starting more than one business. Making the money of dreams. Living it large. He certainly does have, as they say today, a platform. Yet his schtick - at best Centrist Dad, at worst, well, search if

London Trader Dubai Offshoot Demand '100 calls a day'

Make 100 calls a day, City wealth fund orders trainees on £24k So ran the broadsheet headline this month opening a piece destroying the ethics within a financial boiler room. For good measure, warning from the off that 'the job is ‘not for the faint-hearted’ despite low salary'