Topic

grapevine

A collection of 656 issues

Overcome Initial Resistance

Rocked up at a place a few Monday morning’s ago and almost immediately qualified out. Not only was it little more than a trade counter selling tools, so not my target market at all, but the fella in charge, Frank, said that no appointment was in fact arranged, and

Stumbling Over A Close

We all know closing should be a smooth process, one where we preferably ask for the order without there being any discernible change in conversation flow, and so that the prospect wasn’t even aware we closed them. Yet on Wednesday, I found myself in the middle of a couple

Track Your Propositions

Had one of those delicious moments of dawning earlier today. Many sales teams I meet are disillusioned with their ‘crm’, to the point of jettisoning the whole shabang. In their place, quasi-random spreadsheets or word process docs float around. One omnipresent reason for such abandonment, is that reps simply hardly

Raise prices to win business

May 2007 saw a chap called Jon Hunt earn £388m from selling his estate agency founded in 1981. Most observers paint an unpleasant picture of this chap [http://www.thisislondon.co.uk/news/article-16617607-details/Foxtons+boss+quits+to+set+up+rival/article.do] , which considering his achievements could be sour

Can You Increase Sales 14-Fold?

I read a summary of a recently released biography on abrasive Ryan Air boss Michael O’Leary last Sunday. I heard not so long ago that the Irish low-fare pioneer was the 3rd biggest airline in the world by market capitalisation. I was hoping the article would give an insight

Using Call-Off Selling

At a number of sales operations recently I’ve come across this great tactic. A “call-off contract” estimates a total amount of spend over a period of time, and gains commitment that an amount of deliverable can be obtained in return. Services that utilise this technique include such diverse items

Offering Credible Discounts

At an internal sales meeting I attended last week at one of my customers, the boss asked why it was that the reps always talk about round figure discounts? Typically in increments of 2½ percent? At the bottom of a quote is often a line something like “less discount – 15%

Ditch Those Old Shoes

One of my customer’s is at present trying to nail an objection that’s preventing some of their guys from prising open the door of potential new clients. When cold-calling, they introduce themselves only to receive the ‘we’ve already got a supplier for that’ flea in the ear.

Can you introduce "Value Innovation"?

This is a subject to which I may well return, as I’m intrigued by this new evolution to strategic and growth initiatives. In markets heading towards commoditisation, wrapping more value into or around the product/service you provide is a must. Yet finding ways to do this are fiendishly

Reaching The Unreachable

Was in a customer near Shakespeare’s birthplace and met a decent chap called Richard now selling the best drinks dispense systems into the pub retail trade for the past seven months. One of the sales teams aim is to talk business issues with senior execs rather than delivery ones