Topic

grapevine

A collection of 650 issues

2-Column Scorecard Comparisons

> Pandemic Remote Normal Remote pic.twitter.com/roiwgFMBC6 [https://t.co/roiwgFMBC6] — Chris Herd (@chris_herd) April 11, 2021 [https://twitter.com/chris_herd/status/1381172255951044610?ref_src=twsrc%5Etfw] In perhaps similar vein to the meme, ‘how it started how it’s going’, I happened across this tweet

Newspaper Ad Shows Testimonial Dark Age Remains

[https://www.dailymail.co.uk/news/article-9347353/Lifeline-lockdown-Want-small-business-countrys-biggest-website-Heres-how.html] The headline of the promotional article containing this testimonial was upfront; Want YOUR small business to be on the country’s biggest website? A smalltown deli had both expanded its location reach and ‘pivoted’ product offerings during lockdowns. They’d spent

Different Perspective Meme Slide of Clever Techie

The cuddly toy mobile the parents see is cute smiley faces. The baby though, gets a whole less appealing view. Parents blissfully unaware. A techie in so deep they bought crypto in its earliest of days, had to give a presentation on direction. They do not like slidedecks. In fact,

Call Now For Your No Obligation Free Chat

We all know this kind of strap. Such CTAs have a pretty bad rep. ‘No salesperson will call’. So it was with much relief I came across this noticeably different website contact ‘call to arms’; > Unsure? CLICK HERE to book a FREE telephone chemistry call to see how we

Expert Turkey Upsell, If You Like

I always love to hear good selling in retail anyway. Especially when it readily applies to our commercial space. So I was delighted to read this piece of artful salesmanship, from a high street butcher (subscription req’d [https://www.telegraph.co.uk/food-and-drink/features/wont-mourning-demise-supermarket-deli-counters/] ); > Last Saturday I

Are You Romanticising Time Spent In Your Territory?

I was reminded recently of the time way back I helped assess the breakdown of a long-standing, pavement pounding salesperson’s results. They kept a tight clasp on a particular town in their patch. Had done so for over a decade. Using data analysis newly available, it turned out profits

ZeeMelt 2020 Speaker Selling Slants

> View this post on Instagram [https://www.instagram.com/p/CEtd_ggpKI9/?utm_source=ig_embed&utm_campaign=loading] A post shared by kyoorius (@kyoorius) [https://www.instagram.com/p/CEtd_ggpKI9/?utm_source=ig_embed&utm_campaign=loading] ZeeMelt pitches being India’s largest Marketing sector

Half-a-Billion Buying Flags

The murky waters of large public sector procurement offered a small trickle of clarity recently regarding a winning $500bn auction share by the UK government. Along with their Indian partners, a total of a cool billion bought a “bankrupt [https://todayheadline.co/uk-ministers-were-warned-of-financial-risk-to-500m-oneweb-deal/] ” satellite communications business; OneWeb. Indeed quite the

3 Brand Purpose Questions

I caught a one-time business journalist [https://twitter.com/thejamesmax] speak off-the-cuff about brands. From where their core focus should hail when they – as is so often inevitable – wander away from their previous and once successful thrust. A big lover of any story with the word “fiasco” in the headline,

Alred Super-Coach Top Tip Trio

I caught an hour where Dave Alred [https://davealred.com/] talked through his approach to fostering improvement. He first came to public prominence back in 2003. As kicking coach to England rugby World Cup winning fly-half Jonny Wilkinson [http://salespodder.com/avoiding-jonnys-regret-zone/]. Here’s three of his current top-line pronouncements.