Topic

new products

A collection of 260 issues

Doorbell Pitch Ring

The latest effort of Richard Branson to encourage startup ideas as you'd expect garners business press coverage this week. Wannabe entrepreneurs can walk into one of his hotels, go to the lift, press the Ring doorbell (hopefully) affixed, and deliver their 'elevator pitch'. Here's a selection of his launch PR,

Cuppa Power

It was revealed this year that a British lab broke the record for the energy generated by a controlled nuclear fusion reaction. The fuel weighed as much as a fruit fly, but created enough energy to make 600 cups of tea (surely the standard unit of energy for any British

What Are Your Fins?

Over the festive period a cooking innovation tickled my new product antennae. Always keen to see how a self-styled disruptor promotes themselves, the pot as seen above on the right is positioned as far superior - in one respect an astonishing 80% so - to the old school option on

Your German Discounter Smash Hit Middle Aisle Pitch

I say smash hit but, according to their UK Chief Exec, I could equally say divorce-maker. For apparently the 'middle at Lidl' phenomenon that is their ever-changing selection of all manner of weird and wonderful household items can cause domestic ructions. “We often get partners at odds with each other

Lifestyles, Personality, Values

I had an enjoyable discussion with a startup team leader. A promising idea for an app. For a typically ignored sector. With a self-evident hassle and compliance removal allowing welcome time and money saving. I saw the age-ol' tale of wide-eyed excitement at sheer volume of potential clients. Albeit in

Your Unique Diagram

I got reminded of all the options listed in my book, 101 Diagrams That Sell. Someone working on a presentation deck (yes, salespeople are still doing so) was busy constructing bulleted points of steps. There's such a striking switch open here. From text to image. Swap words for a pic.

F-16 Rush

A half-dozen sentences from a London broadsheet [sub'n req'd] live blog of Ukraine defending themselves against Russia. Those early 'indications' fatally held true. Let's take that sign-off line; transitioning from Soviet-type jets to Western jets was like “going from using a Nokia straight to an iPhone without all those steps

What Would Your Superscript Symbol Be?

HotCo° BigBrand™ cleverbuggers³ I came across a possible suspect the other day, so duly looked them up online. I was struck by how after their company name, their idents placed a suffixed glyph high-right after the text of organisation name. I'd not seen the particular treatment quite like that which

Crushing Apple Fail

I think the ad would work much better if it was reversed. All the objects should be expanding out of the iPad rather than being crushed into it made this edited version in five minutes (thanks iMovie!) pic.twitter.com/TZxzpuYzXu — kepano (@kepano) May 8, 2024 On the face of

Embracing The Fool

The fool is the precursor to the savior. That's one of the things I learned from Jung. It's so amazing that that might be the case. Why? Because you are a fool when you start something new. If you are not willing to be a fool, then you'll never start