Topic

new products

A collection of 262 issues

What Every Exec Ought To Know About Selling Product Plans

[https://salespodder.com/content/images/wordpress/2014/01/markreussgm.jpg] As the 25th Detroit Motor Show began Monday, Jeff Randall interviewed a happy General Motors exec. At first Mr Randall seemed more preoccupied with what it’d be like soon for all those petrolhead fellas – for the first time in

Is Your New Product Like NASA’s Space Pen?

[http://startswithabang.com/?p=1204] Here’s something I was reminded of when recently catching a glimpse of the first lunar landing for forty years. You probably know of this space program urban legend [http://urbanlegends.about.com/library/bl_zero_gravity_pen.htm]; What do you do when you

Breaking Bad Calculations

[https://salespodder.com/content/images/wordpress/2013/05/Breaking_Bad_logo.png] Breaking Bad. What’s all the fuss about? It’s not that I don’t watch a bit of telly now and then. It’s just that, as the growing trend, I tend not to follow the broadcast

If Someone Tells You It'll Never Fly...

On a talk radio show Monday I caught a discussion on the merits or otherwise of a particular piece of technology. It was the world’s first [http://www.bbc.co.uk/news/science-environment-22885969] lab-grown meat. To be cooked and eaten as a burger patty later that day, live in

How You Hoping To Sell Jack's Beanstalk?

Here’s someone with a take on how to persuade people to adopt something ‘new’. Brian Millar [http://www.fastcodesign.com/1669568/what-jack-and-the-beanstalk-can-teach-you-about-pitching-clients] uses the story of Jack and his Beanstalk, highlighting the role of the coins set against the magic beans. Too much newness puts off almost everyone. Think

First-Mover Advantage?

I’ve attended several sales conferences where new products are ceremoniously unveiled. I’m regularly struck by the enormous desire to trailblaze. The rising triumphalism often aims to drum home how cutting edge the new offering is. How it opens up a whole new market segment. There’s nothing like

Top Five Regrets Of The Buying

Here’s a cheery thought. An Aussie palliative nurse that gave hospice care for those on their death beds made global headlines a while back. She published the list [http://www.telegraph.co.uk/health/healthnews/9049120/Losing-touch-with-friends-most-common-deathbed-regret.html] of her patients’ biggest regrets. Here’s the top five from

Lessons From Feature-Based Hotel Room Pitch

There’s a large English firm with fingers in many ‘leisure’ pies called Whitbread [http://www.whitbread.co.uk/about-us/history-of-whitbread.html]. They’ve grown from brewing and pubs through pizza houses to coffee chains and hotels. This week their chief exec [http://www.independent.co.uk/news/people/news/

Kawasaki's Top Ten Entrepreneur Lies

When lecturing at Cambridge University recently, my attention was happily re-drawn to venture capital guru Guy Kawasaki. Seven years ago he wrote this seminal [http://blog.guykawasaki.com/2006/01/the_top_ten_lie_1.html] blog on the delusions of people that pitch him their new business idea. These

Google Keep Discarded

A salutary lesson. The average lifespan of a Google product is only 1,459 days [https://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CDIQFjAA&url=http%3A%2F%2Fwww.guardian.co.uk%2Ftechnology%2F2013%2Fmar%2F22%2Fgoogle-keep-services-closed&ei=