Topic

new products

A collection of 278 issues

True OG Internet Dad's Sales Tips

And boy, they were aplenty. This month saw the death from cancer at just 68yo of whom many would know as the Dilbert cartoon strip creator, Scott Adams. He often spoke about how he was decent at certain standalone pursuits. What with having an Economics degree and MBA, working through

Top Vocab Tip

'What you need to acquire a foreign language is graft.' The thrust of noted polyglot, Noel Malcolm. A distinguished scholar who speaks any number of languages. At least fifteen, stemming from his student days taking Balkan Summer trips. When one journalist asked him recently [sub'n req&

Pumpkin Spice-ing Your Launch

The latest American cultural blanket bombing is, I learn, known in the trade as PSL; Pumpkin Spice Latte. And N Hemisphere Autumn is very much its season. Which this year sees the flavour now infest all manner of other coffee shop goods. Bizarrely, one element seldom present seems be actual

Does Your Offering Pass The Douglas Adams Test?

“We are stuck with technology when what we really want is just stuff that works. How do you recognise something that is still technology? A good clue is if it comes with a manual.” Douglas Adams This mid-90s quote from the peerless humourist and Hitchhikers' Guide to the Galaxy

A Different Problem/Solution Framework

This is an index finger scribble I did on my phone meeting someone the other day. Riffing in one sense on kairos. How an idea is much the more powerful when its time is now. An essential yet often overlooked element in most new product endeavours. Always intrigued by the

New Product New Colour

Here's the click-through enticement of recent 'discovery' for a supposedly hitherto unseen colour. The provided facsimile above apparently in no way does justice to the visual experience. Well, the first thing to say from our Sales perspective is that this would prove a useful slide backdrop

Seeking Deep Latecomer Advantage

There's a famous trope for a B-school 'innovation' module slide. A table where every row represents a specific sector. With two columns for each; one for market-maker, the other for second-in. Discussion revolves around where the long-term advantage lies. For each case, the follower became the

What's Your Space's New Product Rate?

Here's some intriguing stats from a major UK retail sector. As reported by Harry Wallop back in Dec 23; 'Mintel ... figures show that ['23YTD] only 16pc of food and drink launches have been genuinely new products (rather than reformulations or new flavours), down from 21pc in

Doorbell Pitch Ring

The latest effort of Richard Branson to encourage startup ideas as you'd expect garners business press coverage this week. Wannabe entrepreneurs can walk into one of his hotels, go to the lift, press the Ring doorbell (hopefully) affixed, and deliver their 'elevator pitch'. Here's

Cuppa Power

It was revealed this year that a British lab broke the record for the energy generated by a controlled nuclear fusion reaction. The fuel weighed as much as a fruit fly, but created enough energy to make 600 cups of tea (surely the standard unit of energy for any British