New Product New Colour

Here's the click-through enticement of recent 'discovery' for a supposedly hitherto unseen colour.

The provided facsimile above apparently in no way does justice to the visual experience.

Well, the first thing to say from our Sales perspective is that this would prove a useful slide backdrop for anything we pitch as 'new' too.

Indeed, it'd also work in certain scenarios where what we offer is decidedly not new.

It can work both ways.

Where that heralded as 'never before seen' we deem all a bit 'Emperor's new clothes'.

I suggest it also allows us to position our degree of newness too.

In this turquoise-ish case, to see it sounds like you need a complex array of kit to sufficiently laser it onto your retina.

What level of extra magic do you need (or not) to allow similar sensory magic to shine?

Then there's its 'name'.

The scientists call it olo.

Derived from binary for on and off, as in ones and zeroes. The circle/vertical line treatment also works; ◯|◯.

Signifying here how the vision is achieved by switching off two of our three sets of cones from which we obtain colour.

That is, 'L' is off, 'M' on & 'S' off.

There's analogy potential in that as well. Should you have three levers that need be all on, off, or any combo thereof.

Whilst direct transfer to our ends feels tricky from their binary, there may on occasion be merit by applying 'olo' as suffix or prefix, say, to a proper noun central to the deal. Or even blending with any initial(s) of such if apt.

Then there's the gradings away from this vivid cyan.

You could go for the polar opposite as a flag to stand behind. Tried, tested, trusted.

I like to find alts for any noteworthy colour scheme. Here's plenty of possible vibes;

The point being, to try and give yourself that little extra distinctiveness from other options that'll help provide greater connection and attraction.