Topic

new products

A collection of 276 issues

Selling Your 60-Year Soggy Sector Blaster

Through my capacity for New Product Rescue, I happened upon some notes made around the mid-'16 launch of a new hairdryer. The Dyson ‘Supersonic’. Quite the product. I’m not an unadulterated fan of the firm. When I first bought one of their vacuum cleaners, it didn’t

Fax, Dems & 4-Mins Sold

Much hullabalah in England as the requirement enabling fax machine comms is announced as dropped. Oh those heady days when the sales office fax of thirty years back would fire up its distinctive screech, and all the farmers would race to it shouting 'order!' I myself recall the

DOTMLPF Analysis

Courtesy of heroic Ukrainian resistance at the evil hands of the worst of humanity, I learn of this framework for assessment of capabilities to accomplish any particular mission. Ungainly pronounced dot-mill-pf, I believe. A method from the American military. Not necessarily an organisation renowned for its must-copy systems and approach.

Are Immigrant Uber Drivers Your New Product Buyers?

"When a new invention is first propounded in the beginning every man objects and the poor inventor runs the gauntloop of all petulant wits." William Petty, 1662 https://t.co/fJ3CwoQH0s — Matt Ridley (@mattwridley) May 27, 2020 I was reminded of this timeless wisdom when meeting an endless

Larval Buyers

When a new enterprise decides on the market they're going for - one that might be small right now but crucially exists, and will be growable - startup accelerator Paul Graham recently termed this in one of his essays, the 'larval market'. Here's the

Emptores non facit saltum & Plastic Prospects

I read recently about the battle for ideas in the field of evolutionary biology. Which made me tense at the most misleading of phrases around this. One sadly I hear in business conversation all too often; 'survival of the fittest'. Aargh! Overwhelmingly, 'fittest' is considered synonym

I Can Train Penalty Shooting

Really?! That was the cold pitch of a German neuroscientist to an elite football coach a couple of years back. Here's how the grateful manager relayed that exchange, in the aftermath of a victory he dedicated to them. > "Neuro11 got in contact with us two years

Selling The First Telephone

> Alexander Graham Bell sells the telephone pic.twitter.com/2fZXtt8SgL [https://t.co/2fZXtt8SgL] — Adrian Bliss (@adrianbliss) May 1, 2022 [https://twitter.com/adrianbliss/status/1520852891254276104?ref_src=twsrc%5Etfw] May 2022, million-followed clip creator Adrian Bliss lands on an issue close to solution seller hearts. How to sell

10 Sales Creativity Tips Via Cleese & Sutherland

A fascinating 50min podcast [https://aloadofbs.substack.com/p/john-cleese-and-rory-sutherland-on] featured comedy legend John Cleese with Nudger-in-chief Rory Sutherland talk through the vital conditions for creativity to shine. It struck me that if you swapped in terms from our Sales arena, much of their wisdom could be applied to how

Classic Example Of Failed Froth Ridden Beer Pitch

[https://salespodder.com/content/images/wordpress/2014/04/chelseagastropubfayre.jpg] So one sunny Saturday I was casually drinking my way around Chelsea with friends searching for good fish ‘n chips. With bar queues long and tetchy, and with industry insiders in tow, we got to wondering why the awesome speed