Topic

quirky

ideas and experiences with a selling angle that come from left-field

Do Political Heavyweights Know The Best Keynote Timeslot?

Party conference season is a soporific month of rolling news for those not engaged in the UK political scene. It ended this week. The final act being the Prime Ministerial address at his party’s shindig. According to the major tabloid The Sun’s managing editor, Stig Abell, the delegates

Dodge A Bullet Like The Chancellor

UK political party conference season draws to a close. In widely reported remarks, the top finance minister, Chancellor George Osborne, was asked to respond to a spurious tabloid frontpage headline. It was from a Left and therefore vehemently-opposed-to-the-current-government newspaper. It ranted that his latest policy initiative, dubbed “work-for-dole” was “back

Where's Your Hippo And Should They Obsess You?

Here’s a phrase that’s been around a while. I was reminded of it when reading about Silicon Valley’sapproach [http://www.independent.co.uk/news/world/americas/perks-for-employees-and-how-google-changed-the-way-we-work-while-waiting-in-line-8830243.html] to building layout and the like(*). > HiPPO (stands for) highest paid person’s opinion Apparently, ‘empowerment of individuals

Breaking Bad Calculations

[https://salespodder.com/content/images/wordpress/2013/05/Breaking_Bad_logo.png] Breaking Bad. What’s all the fuss about? It’s not that I don’t watch a bit of telly now and then. It’s just that, as the growing trend, I tend not to follow the broadcast

Are Your Pitch Overruns Distracting Your Prospect?

Political party conference season is upon the UK. The smaller current coalition ‘partner’ has decamped to Glasgow. Only one national paper supported them at the last election. One of their journalists wrote a piece informing the world of their wonderful traffic light system to rein in speech droners. A bit

Are You Circling In A Race To The Bottom Of The Drain?

Apple’s latest iphone launch garnered the now customary online explosion of comment. Analyses appear polarised. In one corner, the Job juggernaut remains stubbornly behind the Android crowd, most notably Samsung, because they did not offer a cheap entry-level model. In the other, the Cupertino crusaders are lauded for not

Which Sales Weapon Is Best For Ad Agency Boss?

There is an adland mega-merger taking place. A $35bn marriage between Publicis and Omnicom. On the ever-watchable Maggs on Media, the S African host this week posited an observation about the “explosion of data” along these lines to the local Omnicom bigwig, Derek Bouwer from TBWA. > 90% of the

Have You A Swifty Out Of Hours Pressure Gauge?

[https://salespodder.com/content/images/wordpress/2013/08/swiftylazarfrostnixon.jpg] Neither being American, nor like my generation in general understanding the supposed charm of David Frost, I long passed up the chance to watch the 2008 Frost/Nixon big screen stage adaptation. Two more wasted hours it was tricky to

Using Timberland Footprint For Sales Impact

[http://responsibility.timberland.com/] When I bought a pair of summer pumps recently, I was intrigued by this sticker on one of the soles. Global brand Timberland push their green credentials in quite a novel manner. The weblink at the bottom has perhaps since changed. I think the data they

Do You Innovate Like 50-Yr Old McLaren?

A nice long weekend post as I discover that Formula One racing giant McLaren celebrate their 50th anniversary [http://www.theguardian.com/sport/2013/aug/29/mclaren-business-formula-one-50th-birthday-f1] at this year’s Monza Grand Prix. (In particular, check out their Tooned series of vids [http://www.youtube.com/user/OfficialMcLarenVids]). Their