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quirky

ideas and experiences with a selling angle that come from left-field

How Freed Social Media Bird Might Help Our Persuasion

World's Richest Man buys _____. Fill-in your own blank. Personal Plaything? Power & Influence? Status Symbol? Elon Musk pays (apparently well over the odds?) for Twitter. Give 'im his due though, the "sink in" stunt pic of said new owner walking into its head office, carrying

What Is Not The Problem?

The problem is not the problem. The challenge is finding a way to position yourself/rearrange your environment so that the problem vanishes. When you do it right it’s like a magic trick. — Alsek dreams (@alsekdreams) October 5, 2022 Here's 'Twisdom' that might well relate

What's Now 86'd?

I came across this American hospitality argot via reports of a 'lost in showbiz' incident. A talkshow host being barred from an NYC restaurant for being the rudest customer they'd ever suffered. A "tiny cretin of a man" to boot. After the publicity, a

Rebel Rousing Spreadsheet

The answer to the above, in a word, is "no". Remarkable. The country of my birth has gone round the bend. Who knew today was the day? Amid the political tumult of (shortest ever serving) Prime Ministerial resignation, there sit plenty of solution selling steers. I highlight one

Alligator Pitch

I recently happened across this term in relation to Marketeers' struggles to impress upon bean counters their wonderful 'effectiveness'. Principally due to speaking outside of the specific language Finance understands. Although as many a seller may ruefully attest, such hard numbered returns can often feel elusive when

The Case For KPEs

There's a pair of control mechanisms with which you're no doubt familiar. MBO (Management By Objectives) have been around a lifetime. Courtesy of (who else?) Peter Drucker in 1954. Apparently back then (new to me) aka Management By Planning. Hoping to recalibrate management from supervision to

Overview Overreach

'That 20-slide vendor corporate overview was really uplifting,' said no once semi-engaged buyer ever. Indeed, it is difficult to imagine any potential customer being riveted by how wonderful you think you are. Unless perhaps they are in the serious consideration stage of formal supplier vetting. Yet time and

Watercooler Starters

Spare a thought for Middle England. If the gender switcheroo in elected leader-unelected head of state wasn't perhaps traumatic enough, there's the late onset shock from realisation how much the twin towers of Putin invasion and China shaped lockdown closures eventually crash into their world. One

3 Front Talk Pillars Plus One

Looking back I perhaps first mentioned the minefield of Front Talk in 2008. Having then learned the most fertile trio for common ground. This month, I read that four minutes of small talk can better facilitate workplace collaboration. In a round-about sort of way. Four minutes feels quite a long

Moravec Selling

The complex is simple, yet the simple is complex. That's the basis of Moravec's Paradox around AI. A robot can solve the trickiest of calculations far beyond our brains. Yet cannot master the most natural of our movements. The difficult is easy, yet the easy is