sport & selling

"His background in F1 had taught him that the key to changing behaviours was to show there were better ways of doing things." The learning of Ron Dennis. For thirty years, was boss and owner of top serial-winning Formula One motor racing team, McLaren. Sadly this observation was

Jonny Wilkinson. Won England the Rugby World Cup. Despite the side, albeit then Number One ranked, never really firing. Against the host side on their home turf. Sealed with a last kick-of-the-game drop-goal. Scored off the foot he never took penalties with. It seems, as with many a sporting superstar,

Generational second-time title-winning right-back Trent Alexander-Arnold is reported to be switching Liverpool for Real Madrid. Who can blame him? Leaving the club that nurtured you, brought you stellar success, and unequivocal community adulation, for twenty years from the age of six cannot have been easy. As so often the case,

"Dreams do come true" — Rory McIlroy's first post after his most monumental victory. A verdant Sunday signalling Spring. In my youth I loved watching the final back nine from Augusta. The allure of a jacket. A green one, at that. There was the succession of winners

“The identity, the clarity, the rhythm, the repetition of patterns, the freedom of player, the expression of player, the hunger. They were more afraid to drop out of the tournament in my observation than having the excitement and hunger to win.” The assessment of fresh-in-post England football manager, Thomas Tuchel.

I first heard this phrase in a selling context three decades back when working in New England. The theme was you could not necessarily rush a prospect. Forcing them to go farther could then be in vain. You might think you're making headway but in reality, you'

England won the rugby world cup back in '03 helmed by Clive Woodward. In his latest column for the publishing behemoth that is dailymail [sub'n req'd], I couldn't help but notice his favoured 9-worder given players before a crunch game; If everyone does

I've noted a fair amount of PR across the airwaves of a sporting confessional. The Not-So Secret Football Agent spills buckets of beans from behind-the-scenes shenanigans of a now past Wild West era. Anecdotes galore flow from former player turned dealmaker Barry Silkman. One catching my ear, involved

The tennis world is fascinated by the seemingly left-field combo of Novak Djokovic and Andy Murray. The former raging against the twilight of time (& amazing crop of generational youngsters), appointing the recently succumbed to that very Winter three-time Grand Slam title champion latter, as coach in his quest for