trendwatch

Most of us have some element or other of AI in our selling routines by now. Even if it's from a starter pack of writing a particular piece of collateral or generating imagery, parsing info or scraping output. All well and good where it lets us, to drop

There's celebratory focus on a totemic book this year. It is the 250th anniversary for The Wealth of Nations. Adam Smith's formalised paean to enterprise, competition and free spirited innovation. As necessary now as it was most worthy then. A reminder that capitalism is not about

Tempted to use AI when selling? Whether it be a bot creating glowing collateral to send a prospect or deploy some magical 'agent' that speaks with them on your behalf, and anywhere in between, surely by now you've used the new tech in some way. Yet

Know anything of BPR? Tom Peters (remember him?) was a huge proponent. Selling thousand-dollar-an-hour tickets to events triumphantly explaining how organisations needed serious hollowing out. Cut swathes of meaningless middle management and miraculously improve both your top- and bottom-line. Business Process Re-engineering became the vogue wrap-around term. I recall one

If you work all day long in software you’ve no idea how …. Messy Illogical Emotional Subjective Complicated Contextual Vague Non standardized Most work is Most jobs are largely about persuasion, motivation, relationships, fear, ego. Your logic doesn’t help — Tom Goodwin (@tomfgoodwin) February 13, 2026 I bet you'

1982. The Human League album Dare became the first electronic pop worldwide smash. The London branch of the Musicians' Union were not happy. They began a campaign to ban the synthesiser. That LP's Producer Martin Rushent became a figurehead against such moves. In echoes of today, he

Over the past couple of years, research crystal-ballers Gartner may have tempered the drive to go all-in autorepping. Here's a couple of their such recent findings. "Our research reveals that 75% of B2B buyers prefer a rep-free sales experience. But self-service digital purchases are far more likely

AI told me the title above is how I should tell people what I do. Specifically related to my long-standing New Product Rescue skills. I asked how it might zhuzh my current 8-word mission. It added the suffix '-grade', and swapped out my ending of 'failing'