The Modern Approach

Another day, another selling methodology.  The mnemonic ‘modern’ stems from the following categories:

Our Solution

As with all these kinds of structures, the idea is that if you cover each of the headings on your campaign, you shall prevail.  I got sent this one by salespunch sales coaches.  Their angle on this is to debunk the myth that more calls on a bid equates to greater likelihood of winning it.  The knock-on effect with pipeline management being greater forecast accuracy from focus on genuine progression rather than potentially aimless activity.

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