Wheel Of Productivity

Came across this technique during the week which I think’s got legs.  A fella called Dylan Jones was the only guy out of his 20-odd strong team that wasn’t pitching the new wonder-product they had by mere unique features and benefits.  All the other guys are saying ‘look at this great thing it does, no-one else has this’ and so on.

Without needing to go into detail about a potentially technical product, suffice to say Dylan used a tool called the ‘wheel of productivity’ to focus on where in the process a customer goes through, the new product makes impact.

So, if you’ve got a product that impacts on someone’s productivity, draw a huge circle, and plonk 2 diagonal lines across it to give 4 quarters.  Then write in all the ways your super-product helps in terms of 4 key, separate areas.  Examples include:

  1. Ease Of Use
  2. Quality
  3. Throughput
  4. Reliability

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