Downtime wondering through links in the meme of ‘best, funny and creative instagram bios’, I scrolled across insta.bios.
I never finish anythi
Which reminded me of the classic;
Two Rules for being Super-Successful:
1. Never reveal all you know
Ideal for a silly season blog, a few caught my eye so worthy of a pro-comedy line-writer I truly wish they are originals;
Being an adult is like folding a fitted sheet
When life knocks me down, I usually lie there and take a nap
It’s only a matter of time before they add a ‘syndrome’ behind my last name
Someday you’ll go far, and I hope you stay there
Tell me not to do something and I will do it twice and take pictures
Today’s mood: cranky with a touch of psycho
Group projects make me realise why Batman works alone
Broken crayons still colour
Sure, these are mainly ‘funnies’. The kind of single mayfly punchline that clutters a fatuous fakery of feeds. Not applicable for the seriousness of the corporate sales pitch in the current state. Yet…
It can have pitch impact to adapt these types of angle for your product, the prospect problem, or how the prospect will feel once you’ve taken them to a land of rainbows and unicorns.
You’re marketing dept would never go down this road, and likely have kittens if they knew you even considered this[*]. But when selling to a Sales outfit, I wish I’d have been able to say something like SupercalifragilisticTargetsnevergetmissed.
Sometimes it’s the random, off-the-cuff sounding straps that you drop during a meet, call, presentation or pitch that gains the prospect’s recall the day after next. After all, don’t psychologists keep telling us that almost everything you tell someone will find their mental trash can within a nanosecond of them moving on to the next conversation? (The web is awash with such “findings”, this one that happened to be atop google the day of my blogging here which ascribes a “forgetting curve” where after one hour, one day and one week, that info gets dumped at astonishing amounts of 50%, 70% and 90% respectively.).
Such oneliners are notoriously tricky to pull off. So do treat with extreme caution. But if you can conjure your own gently memorable ‘instagram bio’ in such fashion, you might just find you can put the raise into your prospect’s appraisal.
* …something you may not be able to resist; Whilst your marketeers would give you unbearable grief should you be caught using this kind of treatment, the more Machiavellian among you will have sussed that there might be some delicious play in asking your colleagues in that function to see if they themselves can create for you samples of this very type of label. “Hey, my lovable marketing chum, if our product was an Instagram bio, what would it say?”. Sit back and relax…