Yet more body-language type techniques I came across today. I was with a sales force that 2-years prior had a boat-load of skills training around pitching and posturing. During our discussion (and bear in mind we spent only 30 secs on this) it seemed to me like reading a page from a pop-hypnosis book.
The idea is a prospect remembers something more because you’ve amplified it, so it becomes an anchor in their mind, forever lodging what you said with them.
The example I was given I may well work on in a comedy-sty-lee. Let’s wait and see I s’pose. Anyhow, imagine saying the sentence “this’ll be a real success”. Then on the word “success”, you bang the table with your palm. And that’s it. The theory goes your prospect audience will associate you with success.
(nb: I came across this concept again when listening to a Chris Howard CD)