salespodder

salespodder

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Mute By Keyword

I came across a fascinating piece of social media management. In this case, available on Twitter. It helps users avoid many of the ills which that platform seems to attract battering your mental wellbeing. In the worst case, the bombardment of abuse from bots, trolls or wumao (China’s 50

Enlighten Statistical Darkness

When making a decision have your prospects ever been in ‘statistical darkness’? I learn of this intriguing state given the life-and-death calls being made by authorities around the world against a threat for which they have pretty much no stats on which to lean. The perilous state of resulting policy

Half Plus

Yet another fascinating lesson in branding and sloganising from pandemic response. The UK government handling of the coronavirus today’s source. On 23 June, Premier Boris Johnson announced a widely trailed easing of lockdown restrictions. Hibernation is ending. Pubs can open in ten days. Let the country rejoice. England’s

Document Section Headers & Titles

[https://kaizen.co.uk/] I came across a link to a ‘white paper’ from this online video production outfit. For over a decade now there’s been a movement, as evidenced by people promoting such as ‘infodocs’, that business documents should more closely resemble the look and feel of glossy

Flush The Format

In the world of radio, when a presenter informs you at the ‘top’ of their show that they’re going to “flush the format”, it means they won’t be following their normal running order. Pretty much any show, speech or music, follows a standard flow. Topics will last for

Movement Activism Turning Mainstream

How many people prospectside are you trying to convince so that the favourable action you seek occurs? There’s much debate around what it takes for a ‘movement’ to bring change. There’s (at least) two pillars. First let’s look at numbers. Microtrends [http://salespodder.com/microtrends/] suggested you

Masculine Coded Language

A fascinating story emerged from the world of English sewage technicians. Utility company Thames Water, who supply London and its surrounds aimed to rebalance their workforce. The present gender split being 33/67. Males more in post 2:1, they wished to encourage more female applicants. They altered [https://inews.

3 Brand Purpose Questions

I caught a one-time business journalist [https://twitter.com/thejamesmax] speak off-the-cuff about brands. From where their core focus should hail when they – as is so often inevitable – wander away from their previous and once successful thrust. A big lover of any story with the word “fiasco” in the headline,

Round Numbers Bring Distance Closer

There’s plenty of talk around the world about social distancing. Specifically, what is the ‘right’ distance to stay physically apart from those outside your household. Should it be one metre or two? Or any point in between? The UK, one of the countries at the upper end of the

4 Phase Panic Response

University College London consumer and business psychologist, Dr Dimitrios Tsivrikos, found that coronavirus consumer behaviour followed a predictable human pattern; > ‘we fight to survive, then we nest, then we plan and adapt.’ Once immediate fundamentals seem mostly addressed, nesting features building new ways of surviving. Then we merge two