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Contain Delay Research Mitigate

These are the much publicised ‘four strands’ of the UK government [https://www.telegraph.co.uk/global-health/science-and-disease/coronavirus-governments-contain-mitigate-strategy-explained/] ‘s ‘battle plan’, echoing the world’s health experts’ coping strategy, against the novel coronavirus from Wuhan currently spreading across the planet. My business antennae perked first with similar quartets. Such

Law of the Instrument & the Birmingham Screwdriver

There’s many a tough buying environment in solution sales. An incumbent promises their client that they can miraculously morph their offering to encompass the ‘new’ which you promote. You’re experienced at conjuring bespoke answers yet the appeal of a cheaper yet inferior delivery ‘off-the-shelf’ holds sway. You solve

Gaming Slide Colour Switch

A presentation slide tip that I’ve given salespeople came to mind recently. When I saw a tweet from top Japanese video game designer of my youth, Konami [https://twitter.com/Konami/status/1232705993538015234?s=20]. Sadly a game maker who’d created an infamous ‘cheat’, known as the ‘konami

Salesperson's Entrepreneurial Template

[https://twitter.com/cocreateSANL] Catching up on a Cape Town based ‘design indaba’ (a presenter at which I last blogged [http://salespodder.com/failed-it-erik-kessels-2016/] three years ago) via the Dutch organiser’s social media, I happened across the above tweet. We know for sure online life drowns in such ‘wisdom’

Small Town Big Reach Digital Agency Identifying Statements

Here’s something gleaned from a mini-project. Looking into a big city satellite town’s local marketing firms. Many boasting a nationwide clientele. Listed below are pretty much the first words you see when landing on website homepages of the dozen digital marketing agencies of the area; > affordable web design

Football Throw-In Improvement Metric

The game of football has a set-piece that’s been shockingly overlooked on the training ground; the throw-in. You’ve had the odd ‘long-throw’ specialist down the years. Capable of creating havoc in the opponent’s box turning many a throw into a kind of corner kick. Yet that rare

Flatpack Dealer Product Slide

I’ve been a little (maybe overly) captivated by re-runs of three fly-on-the-wall hours behind the scenes inside Ikea. The first part [https://www.dailymotion.com/video/x6fi9b2] featured an arc on the production of their annual catalogue. An eye-watering 203 million copies of which are snapped up by salivating

A Kick Is Only As Good As Its Chase

Lovely to watch a dominant England display after three successive under-performances since bewildering New Zealand in last year’s rugby world cup semi. In their next home game, the Irish were duly steamrollered. England’s pair of first-half tries both came from defence fumbles around the Ireland in-goal area following

Do You Miss This Cafe Cake Counter Trick?

Another finding from the world of retail. This time, from a marble counter festooned with cloche entombed afternoon treats. That one front-left contained the juice of a dozen oranges. I have sat at the other end of this tabletop. I heard several inquisitive teatime-treaters ask what the offerings are. The

Regrets, I've Had A Few...

Here’s a cheery thought. Reminiscent of 2013’s famed five regrets of the dying [http://salespodder.com/top-five-regrets-of-the-buying/]. Apparently, ‘eight in 10 people believe their lives would be better if they had taken more risks’. (Wonder how the remaining one in five felt..?) I learn this as a brand