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The 3 Stages Of Falling For A Buying Con

Everyday economist Tim Harford began a new podcast series; Cautionary Tales [https://timharford.com/articles/cautionarytales/]. To check it out, I chose the second episode. It’s subtext being why we fall for cons [https://timharford.com/2019/12/why-we-fall-for-cons/]. Throughout, the fascinating yarn of a 1906 Berlin robber dressing

Selling Your Security

Offer your prospects great peace of mind? Got a new security feature? Can they lock away a problem and keep it in its box? There’s all manner of metaphors for the humble padlock. I was happily reminded about this by the latest round of Apple tv ads. Whatever they

Your Magic Of Averages

The annual policy reboot that is UK Party Conference season ends with the incumbent PM setting out his agenda for all things non-pandemic. He was widely praised for using the phrase of his perhaps most illustrious predecessor; the magic of averages. Here’s one former government economics adviser’s description

Was Your Last Update More Recent Than An NHS Spreadsheet

The NHS. Britain’s National Health Service. A sacred cow in the country. The pride being that it is available to prince or pauper, from cradle to grave, and is “free”. Yet none of this spin holds true. Genuflection at the altar of widespread mediocrity is mind boggling. Not only

Zipf Law of Power Funnel Management

How often do you think on the make-up of your pipeline portfolio? How your funnel is constituted can have a huge effect on productivity. Directly impacting on your commission, career and clout. Chasing solely the high contributing campaign(s) can lead to dependence on the odd Whale, periods of feast

Is The Juice Worth The Squeeze

An old saying. Roughly asking, ‘does the reward justify the effort?’ Often delivered in the negative. Surmising that ‘the juice ain’t worth the squeeze’. Of seemingly unknown origin, the phrase feels borne of fruit-based wisdom. With all manner of pioneer farming, other’s spouse coveting and investment deployment down

Bibi Beirut Danger Map

The national leader that loves their slidedecks the most was at it again this week. Israeli PM Netanyahu, nicknamed Bibi, displayed images for his (this year [https://www.timesofisrael.com/full-text-of-benjamin-netanyahus-address-to-the-2020-un-general-assembly/] , virtual) UN General Assembly slot. You get a flavour from the UN’s own snap as above. An eleven

ZeeMelt 2020 Speaker Selling Slants

> View this post on Instagram [https://www.instagram.com/p/CEtd_ggpKI9/?utm_source=ig_embed&utm_campaign=loading] A post shared by kyoorius (@kyoorius) [https://www.instagram.com/p/CEtd_ggpKI9/?utm_source=ig_embed&utm_campaign=loading] ZeeMelt pitches being India’s largest Marketing sector

How Innovation Works Matt Ridley (pre-launch)

Author Matt Ridley suggests that “innovation is the most important fact about the modern world”. His 2020 book – release date put back at the publisher’s behest so he could write an extra pandemic-related chapter – has numerous pr pieces, podcast and youtube appearances in its prolonged run-up which ably promote

Example Scenario Not A Prediction

> You’ll probably see this chart a lot today. It’s the one @uksciencechief [https://twitter.com/uksciencechief?ref_src=twsrc%5Etfw] just showed at the @10DowningStreet [https://twitter.com/10DowningStreet?ref_src=twsrc%5Etfw] briefing today. It’s v v scary & implies if the current growth rate