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Painting Pictures With Words Spurs

We're not poets. Nor copywriters. Simply solution salespeople. Yet how many times do we miss a trick of those wordsmiths? I recall long ago touching on the selling punch of the metaphor. Now, through the improbable source of youth footballers, comes a reminder we can motivate our prospects in a

The Music’s Not Important Until It’s Wrong

Wisdom described by the Scot DJ who for years had the most listened to show (weekday mid-mornings) on British airwaves, as "very astute". It's not just radio for whom this applies. You can sub in a multitude of other arenas for 'music' above and be on the money too. Many

BHAG Your Ambition

News orgs are newsmakers from their London lairs this week. One new entrant into the rolling cycle pulls up its anchor, as another UK startup tv channel (they still exist) gets freshly emboldened through out-living its rival. The survivor outlined ambitions to shake-up its sector and become 'the largest player

Unexplained Unconventionals Unwashed

As Sunday late night show The Unexplained with Howard Hughes ends its sadly all-too-brief rolling news channel TV run, here we look back at how the unusual array of guests presented themselves. Starting with possibly the most featured talking head. Space Expert (albeit villawit), Andy Lound. Above making the most

Contact Form Fishing Follow-Up Fail

O-oh. The latest in a consistently disappointing string of BDev outreach attempts duly lands in my inbox. I noticed that you previously provided your contact details on our website, but unfortunately, despite many attempts, we weren't able to connect with you. I understand that your time is valuable, but I

Lazy Simulations

In thoughts widely shared among those with purpose to help make the world a better place through video meetings that actually work, here's a concluding excerpt from longtime marketing blogger Seth Godin. Railing against those who dismiss video calls as full of "cons", never productive, let alone enjoyable. If, even

One Sentence Test

I note yet another call for pitch simplicity. This time, from someone with experience running a business [behind The Times' paywall.] I firmly back these types of exhortations. Down the years, I've blogged on plenty. As well as running countless workshops and mini, sometimes spontaneous, runs around one of them

Your Deal Has 3 Buses Arriving At Once, None Of Them Price

Peeved that a central public transport option on which I once occasionally relied was no longer in operation, I recently read on the madness that is the mass transit planner. There's a ton of surveys, research and suggestions on what makes for the optimum bus, train and tram network. Some

How The Audience Finishes Your Film

Broadsheet film journalist Tom Shone recently interviewed Christopher Nolan. As he has down the years for two decades. On occasion of the writer-director's latest movie, the lengthy Oppenheimer biopic, becoming unexpected critical and one billion dollar commercial smash. So he knows how the film-maker works. Revealing such intrigue as when

POSIWID Selling

Stafford Beer. There was a guy. Responsible for perhaps the single most intellectually tough topic I ever tackled at B-school. And I was taught by maybe his right-hand man. That was his Viable Systems Model. (Tiplet; if you wish to remain sane, don't look it up.) I just googled. Apparently,