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Poetry vs Prose

With so much of the Free World going to the polls this year, I was reminded of the old electioneering adage; campaign in poetry, govern in prose. This in part builds on the power of emotion. And the pitfall of how the solution seller can misplace importance instead on facts,

Forecast Flaws

It was in 1997 that William Sherden exposed [the forecasters'] trade in his book The Fortune Sellers: The Big Business of Buying and Selling Predictions. His conclusion can be summarised in four brief sentences. Private sector economists’ forecasts are no better than guesses. Government economists’ forecasts are often much worse

Fact Division

Because fact into doubt won’t go. Whatever that means. The punchline I noted recently of a broadsheet journalist set-up. You can switch 'doubt' to several other words and sum up the solution sale. Particularly where we're up against a (naturally less suitable) alternative which seems to garner significant support

Tactical Pause

I came across the term of this post's title through assessment of where the battling Ukraine armed forces are at with the potential next Spring Offensive just the other side of the harsh Winter. It suggests a tactical break in fighting so that you may re-organise. With materiel from the

90secs Per Tale

From a real world Sales Kick-Off this very week. It may not surprise you to learn that the running items for this event were only confirmed a working week ahead of time. I can't say I approve of that level of foresight. Even less so, given the nationwide downed tools

Discretionary Effort

In all the years of blogging, I've mentioned the scandalously utterly dysfunctional monopolistic state health system of Britain many times. As beacon of what not to do to deliver a service. 'Envy of the world' it most certainly ain't. With a general election imminent, I read a broadsheet assessment of

Your Magnificent Seven Riding Into Town

Move over 'Fangs', there's a new crew in view. The Magnificent Seven; Alphabet (Google), Amazon, Apple, Meta (Facebook-Instagram-WhatsApp), Microsoft, NVIDIA, & Tesla. A recently coined collective for the supposedly most-influential, highest performing tech cos. Indeed, their valuation growth dwarves the sector; 2023 returning a staggering 78pc gain, compared with 12pc for

Desiderata

Defined as 'things you want and need', this could be a tad too ambiguous for many a solution seller. As a chasm can exist between the want and the need. Yet should you enjoy the situationship with an inquisitive prospect, you could use the term to run through what may

Visual Comms Discourse

It's amazing what you pick up from those happily absorbed enough to reveal their slant on what you do. This such nugget comes from a Nordic brain. Who regularly regales me with wisdom fresh to my ears from their homeland. (Sample; Henrik Ibsen, 'Losing all was winning's cost! Eternally owned

Darts Prodigy Nukes Doubt

Maybe it's because people from my neck o' the woods joke my forebears invented all the best sports. Yet throwing the 'arrers is a past-time known pretty much everywhere. And surprisingly, despite the odd Canadian or Dutch interloper, continues to be dominated at elite level by those sharing my birthplace.