salespodder

salespodder

http://salespodder.com

Chunking

You go to someone you truly feel will have their lives changed by your wares. You pitch the big picture. You’re really pumped up. But rather than inpsire, you daunt the prospect. The big picture is scary, too big, less a mere picture more a sky-filling tapestry. Consequently, they

Creating Breakthrough Products

Here’s an interesting textbook from 2002 aimed at those tasked with coming up with new product ideas. The authors are professor of mechanical engineering and industrial design no less. Their main thrust was that, to use their marketing-speak, i) form and function must fulfil fantasy, and ii) you must

Brevity Enmity

I was delighting in the culture of a company I was working with recently. When it comes to email, they approach it like text messaging. Particularly in the early stages of the project, I received no mails longer than a single sentence. I naturally applauded such concise dealings. They never

Post Demo Questionnaire

Here’s something I was reminded of recently from my software days. I think it holds worthy application for any product that leads to a full-on presentation in front of an audience of more than two. It comes from my time creating a need from a standing start. Where a

Discount Impact On Profit Margin

Here’s a sales tool that an employee of “a leading UK manufacturer of architectural masonry products” took along to their next company (in a different field) and shared with their new sales colleagues way back at the turn of the Millennium. The intention was to remind salespeople out in

Put Off Procrastination

20% of us are apparently procrastinators. On my last day in Blighty for a while, I caught a Radio 4 show on this topic. There have been some successful people so afflicted. Author Douglas Adams was famously twelve years late on one particular book deadline. It’s difficult to see

Marker Pens

[https://salespodder.com/content/images/wordpress/2011/09/markernib.jpg] Marker pens. Big thick metallic cylinders with a chunk of ink-laden felt at one end. Got one in your bag? Despite the advent of ever cuter presentation tech, when the time comes there’s still nothing to better that leap

Science Gaps

I caught the always entertaining pop-Prof Brian Cox on a morning radio slot today answering crazy listener questions on science, the universe and everything. He dropped a couple of cool lines. > We can only answer questions to the best of our knowledge, there are no absolute truths in science,

Hotel Pet Hates

More from reality telly. This time, England’s Hotel Inspector. In the promotional run up to her latest series, she teases us with her ten biggest bugbears [http://www.telegraph.co.uk/travel/9477339/Hotel-pet-hates-from-towel-art-to-bath-butler-service.html] . * Tatty frontages * Light distraction * Tip expectations * Mealtime interruptions * Coffee problems * Towel art * Cleanliness * Bath

Why People Buy From Financial Advisers

[/content/images/wordpress/2012/08/goethe-uni-survey-reasons-for-choosing-financial-adviser.jpg] Here’s a photo I took of a tv screen earlier in the year. The package interested me greatly. It looked at the findings of a German university explaining at a local Singapore conference why people do certain things. This particular snippet assessed