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Tourist Sabotage Or Energize

Among the deluge of year-end reviews a broadsheet one for 'travel's biggest winners and losers' struck me as a decent SKO or Wrap template. What's useful about such format in our Sales space, is the angle of deliberately moving away from people, towards things.

Checkpoint Knockout

"This is a checkpoint and if I don't get past this, there is no future" Whilst not an avid fan of the circus that is heavyweight boxing, the occasional personality, rivalry and bout gains considerable cut-through. For a while, Anthony Joshua earned this media spotlight. His

Festooning Festive Vids

Above (& below) is a lo-res rendering of a virtual background in my colours of Video Calls That Sell. A few days ago I was in a video meeting where most attendees used a christmassy backdrop as provided by central design. Basically their logo inside festive flourishes. Nothing wrong with

Projecting Your Rizz

'Tis the season for the multitude of competing go-to dictionary providers clamouring to bring their clickbait Word of the Year. Here's one such with a stark generational divide. For those not yet privy, one 2023 nod went to rizz. Here's the explanation of London broadsheet

Video Call Checklist Listicle

'Tis the season to be jolly. So I shall make a festive concession. You cannot distil video meeting best-practice into the clickbait style '12 Ways To Ensure Awesome Video Calls That Sell' rundown. The ability to shape truly distinctive, enjoyed and valued Sales video meetings is so

Everyday Item Luxe

Best gift-giving advice? Buy a special version of an everyday item. That's wisdom I saw widely shared as many scramble to think of festive pressies to give. Apparently the originator of this seasonal virality gave the vexing example of choosing for the typical 'someone with everything'

Snowbound Escape

The above panel is from the London broadsheet The Times' 'peek behind the scenes'; "This is how Heathrow will ensure your flight takes off this winter". The drift of context being that London's pretty much outmoded two-runway laggard - as per country in

Olympic Returns Decimation

Who doesn't love rummaging around a good business case? Well... One arena where we can take plenty of pointers from on how we draw such up and pitch them, comes from so called 'mega projects'. When such emerges in the form of the mega-event in Olympian

Extending Post-Meet Recall

Internecine fighting is seldom anything other than downright ugly. I note from the 'international news' sections of feeds, that this round's current American presidential hopefuls from the Republican party seem keen to continue in such vein. Shouty exchanges seeming more contrived reality tv than serious political

Associated Purchase Lead Source

The above is an origin story paragraph as reported by London's The Times broadsheet recently. A dynamic duo sought egg-white-only products to fill a hole they'd suffered when trying to find such like on UK retail shelves. They had the idea, but from where could they