The world’s most successful concert arena was not always such the beacon of popularity and profitability.
London’s North Greenwich regeneration in time for 1999’s New Year’s Eve celebrations got mixed reviews back then.
Even James Bond opening credit stardom from The World Is Not Enough couldn’t stave the press savaging.
I was one of the six million exhibition visitors for its twelve month stint and although enjoyed my day out, did wonder, ‘why…?’
Two decades on, with the surrounding once neglected area on the up and centrepiece Millennium Dome complex refashioned as an entertainment venue, praise appears universal.
Here’s a paragraph from one of the number of retrospectives on its lifespan so far, as 2020 dawned;
As the Dome’s former creative director, Stephen Bayley, put it years later:
‘Cost and value were ruinously confused, but we can now see the Millennium Tent for what it really was: a symbol of the fatuousness, vapidity, incompetence and dishonesty that later characterised the Blair government.’
What a line.
I couldn’t help but yelp out on those buyers I’d met down the years for whom cost and value were ruinously confused.
But wait. Quite the solution sale opportunity lies within. Especially, but not exclusively, should you know about today’s rebranded and sponsored Dome once was.
At the turn of the century, it was considered perhaps the biggest white elephant in British history. A staggering waste of public money to the tune of £789m. New owners eventually took it on, having to pay only a small 15 percent of annual net profits.
A polite check sounds perfectly reasonable.
Are your buyer’s prone to a Dome-ing of their own?
How does your prospect judge both the cost and the value?
You may not uncover the kind of ‘fatuousness, vapidity, incompetence and dishonesty’ found in the Dome’s case, but you certainly might unearth a mismatch somewhere which you can happily straighten up.