Canned Demo

I witnessed an online new tech product demo not long ago at an off-site conference. In rehearsal, it worked, no problem.

When the time came though, the hotel wifi was down, and the demo could not progress. Such a shame.

The person sitting next to me was the overall boss.

He commented that when he’d done demos, way back in the day, he always had a pre-prepared back-up. He called it his ‘canned demo’.

I shared that when I first sold online solutions, I too had such a canned demo. It was a small series of sequential screengrabs. I was forced to resort to it on the odd occasion too.

I found it didn’t matter whether the demo was live or canned. It was all about nailing their issue that I could resolve. Then reconvening would be a doddle.

If you’re in a similar arena, do you have your own canned demo on which to call?

Subscribe to Salespodder

Don’t miss out on the latest issues. Sign up now to get access to the library of members-only issues.