Carpool Diamond

If you drive 'round the French capital you may know what this new road sign means.

The inside lanes of their Paris orbital, Boulevard Périphérique aka the Périph, now exclude those driving solo.

Otherwise nasty €135 fines prowl in wait.

What struck me was that this, in its seemingly most common black background form, is the same icon seen on those interminable, crawling USA metropolis 'freeways'. They call it for HOV, high occupancy vehicles.

Although it might not be a standard international symbol. As elsewhere I spot a car with two passengers in basic style.

The American treatment often had text writ large beside too.

Yet this picto is indeed simple. Which is often a strength.

This can be just the kind of imagery that helps set us apart on a bid.

Many I classify in my book, 101 Diagrams That Sell.

A graphic treatment that sums something core up. In our way. Which the prospect can duly embrace.

We needn't copy this direct. There's a raft of other ways to show, say a quartet of pressures we'd ease or unleash for them. Or the four steps of their cycle.

With plenty of options for graphical representation giving life to the meaning of why they'll buy from us.

Have you got one on any of your current deals?