Churchill's Cart

“Some ... regard private enterprise as a predatory tiger to be shot. Others look on it as a cow they can milk. Only a handful see it for what it really is – the strong and willing horse that pulls the whole cart along.”

Add to the long line of Winston Churchill quotes. This one I learn via a London Telegraph column of policy campaigner, Matthew Elliott. Written bemoaning the MSM and Big Entertainment default position of casting as villain the entrepreneur.

As he, I also love this quote.

Not only from my majority career path as setting up and running fresh endeavour myself - I've also had plenty of experience being asked to sprinkle this mindset over corporate teams too - but also with a little tweak.

Switch out his label 'private enterprise' and swap in 'new business sales'.

My perspective is clear, unapologetic and a core pillar of successful ventures.

If you're running or contributing to a new business salesteam at the moment, a beneficial six-minute slot during a sales meeting could well blossom from you showing this citation.

Then annotating it so all can see, with crossing-out and alt-term writ large.

I myself would lean towards glossing over the negatives of who might want to shoot us or milk us. Instead seeking discussion on who's in the cart?

We are the strong horse, willing to pull them forward, on which they depend for forward motion and more.

Let's not lose sight of that fact. And (re)align how we can direct them with where they wish to go.

Subscribe to Salespodder

Don’t miss out on the latest issues. Sign up now to get access to the library of members-only issues.