Deep Impact Ideogram Pitching
Let’s deal with the obvious “twin film” fact first. Armageddon is better.
Disaster movies. Lucky that forty years back Irwin Allen raised their game?
So I rewatched Deep Impact. Bruce had his asteroid, Téa her comet. Ellie. Well, E_L_E, in 90s internet-speak. Extinction Level Event.
We’re treated to a host of Netscape era visuals.
Yet one apparent innovation caught my Sales eye.
An A-bomb is set to be sent to shatter the danger. Up top you can see the moment the code is punched in which arms the nuke.
A ‘4’ and a ‘B’ and a quartet of pictograms.
They seem to emanate from the keyboard below;
I say ‘pictogram’, yet purists may baulk at my interchangeable terming. There are nuances.
Glimpse these via this;
Have you heard the one about the pictogram, the ideogram, the icon and the logo?
They all appeared on a sign together and everybody was lost, insulted and confused!
For selling purposes, a symbol can be a powerful tool.
One that uniquely represents what you’re about. What your prospect wishes to escape. Where they aim to go. How they hope to travel.
A single slide with a simple shaping.
If only it were as easy to create on a bid as the examples above look. But persevere and the desired result could well be explosive.