F-16 Rush

A half-dozen sentences from a London broadsheet [sub'n req'd] live blog of Ukraine defending themselves against Russia. Those early 'indications' fatally held true.

Let's take that sign-off line;

transitioning from Soviet-type jets to Western jets was like “going from using a Nokia straight to an iPhone without all those steps in between”

There's two prongs hastening this attack disaster.

The nascent skills of Moonfish, and learning-on-the-job supporting force colleagues on the ground.

It struck me how new product selling can come up against this self same calamity-in-waiting.

Your swanky freshly innovated wares the F-16 jet fighter.

Your prospect the battery of cutting edge anti-aircraft missile operators on the ground.

I've seen these pincers nip ambition countless times.

The ideal way to pitch your new offering as yet undefined. Despite such pitch being perhaps never truly nailed on, there are ways to navigate its journey from unknown to ubiquity. How to consciously traverse this path is part of the ultimately successful method.

On the other side, are your buyers used to purchasing such the leap which you tantalisingly entice? When was the last time that Big Co you're trying to sell it to took on something of similar youthfulness? How do those that might bite sensing a hearty win ensure their hopes are not mistakenly shot down internally their side?

Has your Moonfish been fully briefed on how to evade hostile action and compound learning?

Are your target buyers nearer other's Nokia or your iPhone, with a feel for the steps in between?