How Close To The Perfect Toy Is Your Sale?

Gushing with gallows humour from the internally precipitated collapse of Western civilisation here are promising contender Nick Dixon and peerless champ Simon Evans.

Above I've set up the relevant 90 seconds. Centred on 'a saying of the toy industry'.

In general there's quite the rubble to try emerge from. All those little things that combine to show to demise of a once great culture; the potholes, the broad daylight muggings, the graffiti, the policing of social media posts over actual serious crime and the wanton coddling of those who break in to the place openly stating their wish to destroy their new neighbours. Not to mention the monstrous, crippling, unpayable debt that transfers money we don't have to those that patently do not merit it.

So why not try and eke some hope from seeking your Seat 11A?

"any good toy should be at least 75% child; they have to bring something to it to make it come to life".

I am well aware of the crux here.

Some of my happiest selling times were as cubrep, selling Enterprise ERP (as the sector's come to be called) targeted specifically into the English toy traders.

I spent many hours in private chats with these movers and shakers. In their offices, at their conferences, and even in their Hong Kong warehouses.

Personally involved, to my utter delight of the day, in the single most successful 'toy' new product release of the 90s to boot. "We're making My Little Pony into dogs", mischievously chuckled the boss on the deposed market leader.

So I know the wisdom cited to indeed be a driving pillar of product development.

How different do you consider our wares to be?

Whilst not necessarily a plaything - unless within buying arenas approaching the internecine - our customers will derive something out of what we provide.

And to do so, I'll suggest that they too must bring much of themselves into it.

The 3:1 figure may well be a worthy comparison.

Is there ever really a solution sold where the effort involved for the purchaser to realise the desired gains is zero?

Of course not. So where in the spectrum does your optimum balance sit?

I'd almost be willing to state, that unless you find someone buyer-side embracing bringing their three-quarters' worth to the party, then have you truly got a sale on at all?