Barbie For Dads Movie Close

There just isn't enough racing.

I've gone through phases of being into Formula One. The present era largely not being one. Although now, suddenly 2025 may see an actual championship ding-dong on our hands.

Competition for eyeballs is perhaps even tougher. So the administrators have gone for serious content drives.

They now add to their "hit" (discuss) fly-on-the-wall series an actual movie. "It's fiction, not a documentary", the anaphora of all involved at every interview.

Taking two years to film, given remarkable access - that line-up of the stars standing alongside the drivers at Silverstone for the British national anthem was spooky - and with a true A-Lister constantly papped providing free publicity throughout, it feels everything's being thrown at it.

An example of this certainly shows Sales crossover. It came from how they managed early test screenings in the States. Here's Apple executive Eddy Cue;

“[At the start] you ask [the audience] how many have seen a [F1] race, and very few people actually raise their hand compared to the number of people in the theatre.
When we finish and we ask ‘How many of you would like to go see a race now?’, literally every single hand goes up.
And so we think there’s a huge, huge opportunity to grow the sport all over the world with this movie, and I think it will do that.”

Think of your sales calls.

Particularly where you meet prospects afresh, with first-time exposure to you, your company or demo.

Imagine this template.

As the start;

"How many know of 'x'?"

As you end;

"How many would now like to act on 'x'?"

Pretty simple, right?

Surely you do it already in some sense.

Now you know it's also from where elite motorsport and cutting edge film promotion meet.