How's Your 7th Iteration?

SpaceX launched a superheavy rocket from Texas on Thursday night. The aim to undertake a series of stress tests to push its vehicle to its limit. This test fight lasted eight minutes. Then what you see in the clip above.

It deeply saddens me that so many a commentator simply does not get this.

Maybe it's the over-arching tendency to knock. Perhaps too many green eyed monsters rear up. Or even gleeful mass utterly misplaced puerile whataboutery?

I've had occasion to note a previous instance a couple-years back of such-termed Rapid Unscheduled Disassembly.

A (test) rocket blows up. Mockers rush to deride those concerned. Signal completely false virtue by suggesting world hunger be instead fixed with such wasted funds. Question everything from integrity to ability to purpose of those so venturing spacewards.

They refuse to accept not only how vital true progress is, but how it is - and has spectacularly been - made by mankind.

I worry a similar virus can infect sales efforts.

I recall well in my earliest pre-cubrep days three decades back working seniors' deals with them. Being encouraged to test out tactics and the like in the field, live.

Then taken aside by one rep, who in no uncertain terms told me (expletives removed);

'you can try things out on deals, but not on mine'.

No-one wants, nor can afford, a deal blowing up in our face.

But realistically, how likely is such a catastrophic failure to follow from a freshly tried out action?

The underlying drive should always be striving to refine your sales process. That pattern of events which, when in train, mean you uniquely prevail.

You cannot stand still.

Candidates for your future elements constantly exist.

This particular rocket blew up on its seventh iteration.

Whether you're selling a brand new offer, so similarly prototyping your selling, or way farther down the line than that, how many iterations have you made lately?

When was the most recent?

What's your record of keeping, discarding or remixing such mods, additions or changes?

For it is this that separates the stellar Sales performers from the rest.

As a further point, consider this;

Can you imagine that kind of mindset in your salesroom?

Starship The adapted pitch experienced a rapid unscheduled disassembly muted response during its ascent burn delivery. Teams will continue to review data from today's flight test to better understand root cause. With a test like this, success comes from what we learn, and today’s flight pitch will help us improve Starship’s our unique process's reliability.

I hope you can.


As a footnote, your competition (or opposition) will take similar averting decisions to avoid being on deals you choose to pursue when your process begins to set you apart;

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